Marketing & Public Relations Social Media Guidelines Unit Website Guidelines
We've long recognized that unit sites created by individuals at the unit level of Scouting are essentially personal, and therefore beyond the National Council’s control or liability. We do offer advisory guidelines to those who publish Scouting-related sites on their own responsibility, and we urge local councils to take the same approach. These guidelines are established to help avoid several common mistakes. Social Media Guidelines
Initially considered simply a way to socialize with friends, “social media” platforms, such as MySpace, Facebook, Twitter, and YouTube, are now established as major media channels. These sites let individuals build and utilize personal social networks among friends, family, and colleagues. Both for-profit and nonprofit organizations are using social media as well to build and support their brands, drive engagement, support products, increase sales, and more. |
