Sharing Your Story
If You Build it, They Will Come: A well-built calendar of fun activities and adventures will attract Scouts and their families – BUT ONLY IF THEY KNOW ABOUT IT!!!
Reaching & Attracting New Families to Scouting:
- At/through School
- Flyers, Posters, Peachjar, eblasts, newsletters, yard signs, marquee, website, PTA presentations
- Booth at Back-to-School Night (aka Open House, Meet the Teacher)
- School Service Projects
- Social Media
- Unit Facebook page (event)
- Next Door
- Instagram
- Peer-to-Peer
- Parents (social media, texts, conversations, personal invitations)
- Scouts (buddy cards, uniform day at School)
- Community Events
- Pool parties, Field Day at the Park, Booth/Activity at community gatherings
- Adopt-a-Spot
- Posters displayed
- In Churches (Chartering Org)
- At Local Parks, Pools, sporting events, Rec Centers
- Local Businesses (convenience stores, restaurants, pediatricians’ office, orthodontist’s office)
- Yard Signs
- At schools
- At churches
- In members (and former members) yards
- At Prime intersections
- Local Media
- Newspaper
- Community Access channel
- Talk Radio
- Early Morning TV
- Bank signs (or other local marquees)
Joining Events:
- Location
- Hold them at your School (if possible)
- Church
- Local Park
- Timing
- 10 days – 2 weeks after the start of School (allows time to promote)
- 6:30 or 7:00pm starts work best
- Format
- Organized Sit-down events work best (open houses are ok)
- Have an activity (and manpower) to entertain the youth in a separate space
- Content
- Keep it Simple
- Tell them what Scouting is
- Give them your Calendar
- Tell them what their role is
- Help them complete the paperwork (collect it that night)
- Second Chance Events
- Give potential Scouts/families a second opportunity to join: at a FUN Pack meeting, at a Pack event, as a go-see-it (Fire Department, Police Station, etc)
- Getting Them There - see “Reaching & Attracting New Families…” (above)
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