ࡱ> MPN5@ bjbj22 (&XX|||||||  7h $R|+ ++|| +| | + 3||^ q A*072,.^$|||||^X K &q ]    News Release format announcing a new Eagle Scout Great Rivers Council, Boy Scouts of America Follow these guidelines and you will have an outstanding chance of publicizing your son earning Scoutings highest award. First thought. The purpose of your news release is to get a story in your local paper. It does not matter if you write the story or the reporter writes it. Your news release is the announcement of news. If it is good and the story is interesting, there is a strong chance it will turn into a positive story about Scouting. So grab a pen and do your best. Six Parts of a News Release-follow this format for the best results. 1. FOR IMMEDIATE RELEASE should be in the upper left of the first page, in all caps. This should be the only part of the news release that has every letter capitalized. 2. Contact Information (skip a line before typing this) Your name Street address City, State Zip code Telephone number(s). A cell phone number is great, if available. It lets editors reach you during unusual business hours, if needed. 3. Headline Skip two lines after the contact information and use a bold typeface. Bill Smith Earns Eagle Scout Award (do not capitalize a, an, the, of, to, or from) Consider a sub-headline to create additional interest (use bold and italics for this-make it relevant) Teen Refurbished School Playground for Eagle Project 4. Dateline List city from which your news release is issued and the date you are mailing/sending it out. Your town-February 5, 2007. Start your text right after this. 5. Text (Double space if possible) Put the most important information first, followed by supporting information in decreasing order of importance. The opening sentence must grab the readers attention and contain all of the basic information of your message. (Opening) Sedalia, February 5, 2007. It took five years but Bill Smith of Boy Scout Troop 344, chartered to the Last Baptist Church in Sedalia, reached a lifetime goal by earning his Eagle Scout badge. The final step in the process was his Eagle project, refurbishing the playground equipment at Lincoln Elementary School. -more- Continue with your own personal information. (Standard Text about Eagle Scouts) The fact that a boy is an Eagle Scout has always carried with it a special significance, not only in Scouting but also for the young man as he enters higher education, business or industry, and community service. Only about five percent of all Boy Scouts earn the rank of Eagle Scout, and in 2006 only 115 boys from mid Missouri earned the Eagle Scout award. As an Eagle Scout, [Boys name] joins with the following mid Missourians who are Eagle Scouts; Bill Backer (chairman of the Board, Backers Potato Chips), Max Cook (president of the Missouri Bankers Association), Dr. Don Ruthenberg (retired president of Columbia College), and Sam Walton (founder of Wal-Mart), as Scoutings best of the best. (Court of Honor announcement-this may get a reporter to attend) Smiths Court of Honor takes place May 4 at 4 p.m. at Last Baptist Church, 1234 Main Street in Sedalia. 6. End of story marks. At the end of your news release put these marks: # # # They show the editor that there is no more to the story. TIPS FOR SUCCESS Use standard 8.5 x 11 paper (white is preferred). Use only one side of each sheet of paper. Use one inch margins (at least) on all sides of the page. Complete the last paragraph on each page instead of carrying it over onto the next page. IF you go to a second page, type more at the bottom of the first page. This lets the editor know that another page follows. Use short paragraphs; they are easier to read. Try and tell your story in the first ten wordsthey determine whether people will continue to read or not. Good luck and please call if you need assistance. Mike Miller Director of Finance and Marketing Great Rivers Council, BSA 1203 Fay St. Columbia MO 65201 800 SCOUT LAW (726-8852) or 573 449-2561 ext 202  !"01]^ ) A C D F ^ _ 6 9 L M Z l m ȼȰ̃{tmimh5? h5?h5? h5?5>*h8h75h8hP5hPh75hPhP5 h8hP h8h8 h85>* hP5>* hB5hBhB5h8hBh7h.h.5ho35CJ aJ hB5CJ aJ hP5CJ aJ hBho35CJ aJ (1]^B C 5 6 n x ! " . t 0 e f r (#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#(#gdB$a$gdBm x ! 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